Marketing strategies are key to small businesses. Chances are if you’re reading this, you know that running a successful small business is no easy feat. One thing that many business owners overlook the importance of a good marketing strategy. With a small team and sometimes an even smaller budget, getting the biggest bang for your buck is important.
If there’s one thing that’s true it’s that not every marketing strategy will work for everyone. However, there are a few fail-safe tips that can help not only grow your small business but also sustain your customer base. SmallBizViewpoints shares five tips.
- Make effective use of social media. Take time to interact with your audience or customers regularly and they will become personally attached to your brand.
- Blog as much as you can. Writing blogs is a great way to share your knowledge with your clients. You can also link your blog to your own product page – free marketing!
- Make a video of your business. Knowing that there is a face and explanation behind the business is a good way to attract customers. Tell your story and people will connect to your business.
- Redesign your website. Your website is generally the first thing potential customers see. Make sure to leave a lasting impression with an up to date and informative website. Don’t forget to make your site mobile-friendly. Many people use mobile devices to search for businesses.
- Maintain a personal relationship with existing clients. The more you work on this the more loyal your clients will be! Keeping a presence with customers builds loyalty.
For more information, read the full article here.
Image Credit: Photo by André Freitas on Unsplash
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