Marketing is an important business function, and, having a marketing plan is key to successful marketing or reaching potential customers. This short article gives us 5 steps in creating a marketing plan. One key I found essential is the distinction that the author makes between “initiatives and tactics”. An initiative is the how we will accomplish our goal while a tactic is a specific program that we will implement to support a specific initiative. We’re quick to start listing the things to do without first articulating what we want to accomplish.

Read full article here:   Five Ways to Create a Strong Marketing Plan for 2014 – Business 2 Community.

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