Why is a strong employee benefits package important to your business? Because your employees are the most valuable asset to your company so it is always wise to invest in them. Unfortunately, if you don’t take care of your employees by offering competitive benefits they will find another company that does.

As Drew McLellan explains in his article, “Let Your Benefits Tell Your Story,” strong benefit packages are vital to happy and healthy employees and also help contribute to an effective organizational culture. Companies that offer such packages speak to the true value that they place on those who are the face of their company. Now more than ever, it’s important to consider if you’re offering the right types of benefits to your employees.

What can you offer as employee benefits?

One of the advantages of owning a small business is that you can quickly design an employee benefits program. Most larger businesses have to go through levels of management before any changes can be made. You can also position your employee benefits to reflect your company’s values by offering simple and easy to use services and programs. Below is a list of things to consider when choosing or designing your employee benefits packages:

Do your benefits promote trust, family and life/work balance?

Could include: time off, flexible schedules, personal spaces in the office, discounts on counseling or legal services

Do your benefits promote a healthy lifestyle?

Could include: wellness programs, gym discounts, long-term/disability insurance, options of vision and dental insurance

Do your benefits promote professional growth?

Could include: consistent feedback from superiors, educational reimbursements, professional or trade memberships

Do your benefits promote a fun and passionate environment?

Could include: themed potlucks, days of service, fun competitions

Do your benefits promote effective wealth management and preparedness?

Could include: Access to tax preparation and financial planning tools, bonuses or retirement savings program