Key to Success: Keeping Happy Customers

Keeping happy customers can be challenging since we live in a world where we can buy practically everything online. It's also a world where poor online reviews can ruin a company. Because of this, engaging with your customers and making sure they're satisfied is more important than ever. And, as I've written before a happy ...

Transparency in Business is the Key to Customer Satisfaction Success

As you know, customer satisfaction is the lifeblood of any business. And, as holds true in many facets of life, honesty is always the best policy. When it comes to business, it’s no different. It’s not uncommon for customers to have negative preconceptions that often lead to an automatic sense of mistrust. Can this be ...

8 Ways Your Small Business Can Benefit From Referrals

It’s safe to say that “word-of-mouth” or referrals 9(otherwise known as referral marketing), is the oldest and most effective of the numerous marketing strategies. Think of the last time you tried something that a friend recommended? Did you try this product or service simply because they said it was good? People Trust Other People In a study performed ...

Customer Satisfaction Does Not Mean Customer Loyalty

Customer satisfaction does not necessarily lead to customer loyalty. Both are important to your business--whether your operate a small retail store, medical practice or offer personal services. Customer satisfaction gives you insight into how your business is doing in certain "touch points". Customer loyalty data tells you the actual purchases, frequency of purchases and amount ...

8 Strategies to Establish a Culture of Good Customer Service

If you are a business owner, you recognize that good customer service can be your bread and butter. By providing quality customer care, you can make higher profits and encourage company loyalty. Employee Training is Important Training your employees about excellent customer service is critical. There will be occasions when you can’t personally deal with your clients or patrons ...