As you know, customer satisfaction is the lifeblood of any business. And, as holds true in many facets of life, honesty is always the best policy. When it comes to business, it’s no different. It’s not uncommon for customers to have negative preconceptions that often lead to an automatic sense of mistrust. Can this be avoided?

The answer is yes. In business, transparency is the key to customer satisfaction. In his article “Transparency Leads to Trust,” ad agency owner and blogger Drew McLellan discusses ways to build trust with your clients. He explains that most businesses believe that the customers shouldn’t see them “sweat.” Surprisingly, the complete opposite is true. McClellan suggests that complete transparency in these three areas will help establish healthy relationships and also increase overall business.

Pricing

Businesses often avoid conversations about pricing because they feel that it’s not necessary to justify the cost of their product or services – and sometimes they can’t. Feel comfortable and be open about your pricing. If you find that difficult, then you might want to reconsider the quality of your product and how you can make it better.

Process

If you provide updates to your customers, they won’t ask for them. It’s as simple as that. When businesses are vague, it creates a sense of unease within the customer. If you’re unsure about something or you detect a possible delay, don’t be afraid to admit it. Instead, take action and do your best to find a solution.

Problems

If there are problems, let your customer know as soon as possible. Things happen, and it’s important to keep in mind that some can be avoided – and other’s can’t. In the case that an issue does arise, own it, apologize and have a solution ready. It’s okay for your clients to know you’re human. Your honesty and willingness to admit mistakes will make you completely relatable.