Networking is not one off activity. Many business owners assume is that going to a networking event once or twice is enough. We’ve all heard how important it is to “build your network”, but do most people really put in the time and effort that it takes and utilize this tool to its fullest potential?

For small business owners especially, networking is essential to the success of your business. Getting to know the right people and making connections can be beneficial in growing your company. More importantly, keeping in contact with those people over time will add value to your network and lead you to opportunities you might not have had otherwise.

Glen Muske, a small business expert gives practical networking advice on his website here. He begins by reminding us:

Reconnect immediately. This is true for two reasons. We will meet lots of people in our lives and also we forget. Send a thank-you. Remind them of who you are and what you do. Suggest a future meeting and perhaps even a topic or point of conversation. Email works well but a handwritten note will not be forgotten.

Glen ends his advice by telling us to celebrate the successes of the people in our network and remember to send a note on holidays and birthdays. Read Glen’s other tips here

Networking can be a powerful tool for your business. The more you work at it, the greater your returns.- Glen Muske

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