Many people have a difficult time understanding the difference between marketing and branding. Often, it’s assumed that these two terms can simply be defined as having a good brand name and logo coupled with a crafty advertising campaign. While these assumptions are correct to some degree, it is important to understand what branding and marketing ...
I had no idea that the Ray-Ban brand had fallen sharply from it’s high-tone perch. Fortune.com published a recent post giving a short background on the slippage of Ray-Ban and the steps that its parent company, Luxottica, took to retool the luxury brand. Luxottica, the Italian eyewear giant, purchased Baush & Lamb, which included Ray-Ban, in 1999 for ...
If you are starting a new business, one of the most important first steps you will take is selecting the right business name. Surprisingly not everyone gets it right on their first try. For example, often people choose names that are too wordy and aren’t catchy. While other people select a name that doesn’t clearly ...
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