Don’t Miss an Opportunity or a Sunrise

Have you ever missed an opportunity? Did you drop the ball on an idea that would have made a difference in your business? Or did wait too long and miss the sunrise? One skill that business owners need to develop is honing their perceptions to become aware of opportunities. Opportunities not only bring new clients or ...

Five Ways to Create a Strong Marketing Plan for 2014

Marketing is an important business function, and, having a marketing plan is key to successful marketing or reaching potential customers. This short article gives us 5 steps in creating a marketing plan. One key I found essential is the distinction that the author makes between "initiatives and tactics". An initiative is the how we will ...