Marketing strategies are key to small businesses. Chances are if you’re reading this, you know that running a successful small business is no easy feat. One thing that many business owners overlook the importance of a good marketing strategy. With a small team and sometimes an even smaller budget, getting the biggest bang for your ...
To run a business isn’t easy. That being said, running a successful small business is even tougher. Did you know that 20% of small businesses fail within the first 18 months? Despite this (slightly scary) statistic, it is possible to run your business and run it well! Although it might not always be straightforward, there are ...
Federal income tax requirements are important for start-up businesses. Take a few minutes to learn key information about taxes and your small business. I have always advised entrepreneurs to do two things before launching a business. First, select your business structure. Second, set up your books to help with federal tax reporting. It’s better to ...
Networking is not one off activity. Many business owners assume is that going to a networking event once or twice is enough. We’ve all heard how important it is to “build your network”, but do most people really put in the time and effort that it takes and utilize this tool to its fullest potential? For ...
Why is a strong employee benefits package important to your business? Because your employees are the most valuable asset to your company so it is always wise to invest in them. Unfortunately, if you don’t take care of your employees by offering competitive benefits they will find another company that does. As Drew McLellan explains in ...
Many people have a difficult time understanding the difference between marketing and branding. Often, it’s assumed that these two terms can simply be defined as having a good brand name and logo coupled with a crafty advertising campaign. While these assumptions are correct to some degree, it is important to understand what branding and marketing ...
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