Marketing strategies are key to small businesses. Chances are if you’re reading this, you know that running a successful small business is no easy feat. One thing that many business owners overlook the importance of a good marketing strategy. With a small team and sometimes an even smaller budget, getting the biggest bang for your ...
Many people have a difficult time understanding the difference between marketing and branding. Often, it’s assumed that these two terms can simply be defined as having a good brand name and logo coupled with a crafty advertising campaign. While these assumptions are correct to some degree, it is important to understand what branding and marketing ...
Traveling for business and attending a trade show or conference that are relevant to your work is a wonderful way to expand your network and gain insight into potential leads. Often, after tiring, week-long events it’s easy to forget that there’s lots of work to follow in order to make the most out of your ...
It’s safe to say that “word-of-mouth” or referrals 9(otherwise known as referral marketing), is the oldest and most effective of the numerous marketing strategies. Think of the last time you tried something that a friend recommended? Did you try this product or service simply because they said it was good? People Trust Other People In a study performed ...
Philanthropic—is that a word your customers would use to describe your small business? Charities and community groups have always turned to their local businesses for assistance. Local businesses have funded athletic teams, scouts, schools and neighborhood events. But, is all this giving good for business? What can you gain by supporting a charity or non-profit ...
A marketing plan can help a business owner grow his/her small business, even if growth seems impossible at times. The best solution is to plan out the different stages and develop strategies to reach your goals. Tim Martin at Business2Community.com in "5 Marketing Strategies to Boost Your Small Business" identifies five strategies that entrepreneurs can launch to ...
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