A business expo or trade show is an excellent advertising tool for your business. One advantage is that you will reach a large number of prospective clients at one time. A well-attended show will provide an excellent opportunity to create relationships with potential customers, and you may even close profitable deals. Preparing weeks ahead of ...
Networking at local groups is a marketing strategy that is often overlooked by entrepreneurs. I don't mean passing out your business card. Instead, attending these events with the goal of building relationships with business professionals. Individuals who are ready to help you build your firm. Kevin Jordan, a small business marketing consultant, explains how we can leverage business networking in ...
If you are starting a new business, one of the most important first steps you will take is selecting the right business name. Surprisingly not everyone gets it right on their first try. For example, often people choose names that are too wordy and aren’t catchy. While other people select a name that doesn’t clearly ...
Marketing is an important business function, and, having a marketing plan is key to successful marketing or reaching potential customers. This short article gives us 5 steps in creating a marketing plan. One key I found essential is the distinction that the author makes between "initiatives and tactics". An initiative is the how we will ...
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