A marketing plan can help a business owner grow his/her small business, even if growth seems impossible at times. The best solution is to plan out the different stages and develop strategies to reach your goals. Tim Martin at Business2Community.com in "5 Marketing Strategies to Boost Your Small Business" identifies five strategies that entrepreneurs can launch to ...
Protecting their small business from all sorts of threats is a high priority for business owners. High on this list should be protection from premises liability. I know that these conversations aren’t very exciting, but they are necessary. So, let's dive into the topic. What is premises liability? A business operator is legally responsible to maintain safe ...
Customer satisfaction does not necessarily lead to customer loyalty. Both are important to your business--whether your operate a small retail store, medical practice or offer personal services. Customer satisfaction gives you insight into how your business is doing in certain "touch points". Customer loyalty data tells you the actual purchases, frequency of purchases and amount ...
Networking at local groups is a marketing strategy that is often overlooked by entrepreneurs. I don't mean passing out your business card. Instead, attending these events with the goal of building relationships with business professionals. Individuals who are ready to help you build your firm. Kevin Jordan, a small business marketing consultant, explains how we can leverage business networking in ...
Although spring has just started, business owners should start planning a summer vacation. Plans should balance the need for a summer break and business activities. Employee Vacations A helpful place to start is to examine your vacation policy. Do you have one? Is it written? Are your employees aware of it? Spend time examining and updating it. ...
Who said that the cost of doing business isn't going down? On April 10, 2016, the US Postal service reduced the cost of postage. The new lower rates will impact the price of stamps, postcards, and first-class mail. U.S. Postal Service Announced Postage Rate Reduction On April 10, 2016, the U.S. Postal Service will reduce postage rates for regular mail — for the first time in 97 years. Small businesses have become conditioned to hearing about postage rates going up. But, in a move called ...
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