Transition to the new season by incorporating one or two of the 2015 fall colors. You can build or improve your brand by paying attention to a small detail like a trending color. This will show your clients, bosses or co-workers  that you’re on top of what’s new and current. This sublimal message will earn confidence and trust in your knowledge, services or products. After you view the following color trend report, you will be inspired to update some of the colors in your life.

Fall 2015: An Evolving Color Landscape

This season displays an umbrella of accord that weaves earthy neutrals with a range of bold color statements and patterns to reflect a landscape of hope, fun, fantasy and all things natural. The colors are evocative of a love for nature and a timeless appreciation for warmth and security, which are conveyed through naturally inspired colors that remind us of things that are real and protective. Read the report

Here are a few ideas on how you can use the fall colors:

• Incorporate them any print or digital marketing pieces that you’ll be using this Fall or Winter
• Select one or more colors as themes in an upcoming event
• Tweak your blog and apply the colors as accents
• Use the colors in slide presentations or a video
• Add a new accessory to your office in one of these new fall colors
• Make the fall colors the basis for fall or winter product displays
• Accent Halloween or Thanksgiving displays with one or two of the colors

As closing information, here’s an infographic that explains why color matters as you brand your business. Maybe you’ll be inspired to update your logo or website with colors that tell the story you want told about your business. Could this be a goal for 2016?

Source: Marketo.com